WE CREATE
INSPIRING BRANDS AND COMMUNICATIONS
THAT CHANGE BUSINESS FOR THE BETTER
SERVICES
FOR COMPANY PROMOTION,
BRAND CREATION
AND SUSTAINABLE REPUTATION
PUBLIC RELATIONS
CONTENT MARKETING
BRAND MARKETING
BRAND IDENTITY
We create communication projects that solve specific business tasks
by combining marketing, PR, and product communications.
Our team understands both the language of IT and business, as well as the language of the consumer, thanks to its diverse experience: within corporations, with niche and mass consumer products.
PUBLIC RELATIONS CASES
WHAT WE DID
Launched an advertising campaign on the main shopping streets of Moscow and St. Petersburg with the slogan "Central Universal Marketplace" promoting the platform's fashion assortment, and also opened a showroom on Petrovka Street
Central Universal
Marketplace
Marketplace
WHAT TASKS WE SOLVED
Showed that AliExpress has fashionable clothing that can be purchased for just 5 thousand rubles, and you don't have to spend millions in luxury boutiques for this
WHAT WE ACHIEVED
Organic reach in hard-to-access Telegram channels
CONTENT MARKETING
WHAT WE DID
Together with the charitable foundation "Love Syndrome," we created a cartoon for World Down Syndrome Day, telling the story of brave boy Andryusha, who rejoices, loves, and builds relationships despite difficulties. The credits of "Andryusha's Diary" feature the song "Triangle" — specially recorded for the cartoon by the music group SBPCH. The cartoon is accompanied by subtitles in "clear language" — a language accessible to people with mental disabilities
"Andryusha's Diary"
Cartoon
Cartoon
WHAT TASKS WE SOLVED
To tell about people with Down syndrome in a language accessible to adults and children, and subtly debunk myths surrounding Down syndrome. For example, the stereotype that people with Down syndrome are not capable of independent and productive life
WHAT WE ACHIEVED
Free massive coverage of the issue with media and celebrity support, publication of the cartoon on all Russian streaming platforms (from Kinopoisk to ivi, More, and others). The cartoon received numerous awards and was recognized by Sostav.ru as the best social advertising of 2022
BRAND MARKETING
WHAT WE DID
Formed an updated brand platform for AliExpress after 2022 to formulate new positioning and USP for the current time. Based on the brand platform, further promotion, tone of voice, and visuals were formed in the product and external communication, internal communications, and even office desig
AliExpress
Brand Platform
Brand Platform
WHAT TASKS WE SOLVED
The need for clearer formulation of USP for new realities and AliExpress situation, differentiation from competitors, and consistency of all parts of the brand
WHAT WE ACHIEVED
Updated positioning and brand platform, which was accepted not only by top managers but also supported by employees, including developers and technical staff. Based on the formulated concept, a brand book was created and designs were adapted inside the platform and externally, a new tone of voice for the app and social media was formed, and even an updated design for the AliExpress office was created
